Currently, half of the world’s population is on social media, and it is rare that a brand or company does not use it to increase its fans, generate leads and increase sales.
Navigating the world of social media can be overwhelming, which is why we share tips for developing social media strategies that can help you determine your social goals, engage audiences, and optimize results strategies.
Set your goal
Your first task is to assess what the goal is: what do you want to get rid of on social media? Each of your social media strategy goals should be SMART and consistent with your overall marketing goals. These can include:
- generating leads and sales
- Increase the number of visits to your website or specific parts of your website
- increase brand audiences
- increase followers and increase social media engagement.
Define the target audience:
After determining the audience, it is time to research the audience. Creating buyer personas lets you know exactly who your audience is and what they want to see. In this way, you can create content that they will participate in. This is essential if you want to convert social media followers into your business customers. The key points to know are:
- Job title or industry
Choose your social media platform
Once you have defined your audience, you will be able to better understand which platforms they are most likely to be exposed to. This is especially important: Although your audience may be on Facebook, if you sell B2B services, consider whether people are likely to change work-related content on their personal platforms outside of business hours. Is LinkedIn a better platform? This will also allow you to start developing strategies for each network.
Research Your Competitors:
Take the first step and dig into your competitors’ performance on social media. They are most likely there already, so stay tuned and get tips and ideas from their work. Things to pay attention to:
- What content they share?
- How often they post?
- How many times or days they post?
- How often they interact with others?
- What industry hashtags they use?
competitor analysis can allow you to discover your own social media competition How is the opponent and his performance. Learn from your mistakes!
Determine your game’s release plan
Now that you’ve collected all the data, you’ve got to the fun part! At this stage, you can start thinking about what you want to post, when you want to post content, and let your creativity flow. The following is our general process and all related strategies:
Propose content topics:
Proposing new content every day is a huge challenge (not to mention a waste of time). Topic creation provides a weekly structure for your social content and allows you to take advantage of existing resources. Your topic can be based on the topics of the blog posts you are publishing, new events, upcoming events, industry news, product launches, etc. The list is endless!
Create a social media content calendar:
There are several channels to consider, it is easy not to know what to sell and things can go unnoticed. Planning content weeks in advance can also be overwhelming, which is why a content calendar is your money-saving option. You can use tools like Trello or Sprout Social, or you can create old reliable spreadsheets in Excel. We use ours to:
- Based on research on the best date and time to post on each platform, determine our social timeline
- Trace the content topics we propose, which will be available for our Facebook, LinkedIn and in the coming weeks Twitter posts provide info
- Custom plan Posts for the following content per channel – Cross-publishing is a bad habit – be sure to customize and optimize your posts for each platform, not just copy and paste!
- We publish a combination of educational / planning and promotional content.
- Keep track of blog posts, articles, and other published resources to avoid republishing:
Create and select engaging content
Now that you’ve determined your topic and prepared a content calendar, it should be easy to start creating and selecting content. If you are starting from scratch but are not sure what content to post, you can follow 2 social media rules to inform your decision:
Two-thirds of posts
- ⅓ promote your business
- ⅓ are the ideas of influencers in your industry posts
- ⅓ are personal stories about building your brand
The 80/20 rule
80% of posts should report that
20% of educating or entertaining your audience can directly promote your brand.
The content you create first needs to be high-quality, engaging, and relevant to your audience. New, high-quality content will make your audience aware and interested, which means they are more likely to engage in your posts. Some examples of content you can create are:
- Video – Video immediately accounts digital landscape, which means that if you don’t use it, you will miss a huge skill!
- Picture – Office Cultural Photo, Product Image, Picture from Corporate Event. These all help the human brand. Using high quality images, follow the size specifications of each platform ..
- Official News – Share the new work positions or new employees on social media feeds or new employees. But please pay attention to it!
- Blog Post – If you have a company blog, share your article to your social media feed. Use our employees to enlarge your audience.
- Free resource – because who doesn’t have to love free? Whether it is e-book or an infographic, your viewers will appreciate free resources.
Invest in social media management software
By managing multiple social media accounts, investing in high-quality social media management tools can save lives. The appropriate software (like HubSpot) will allow you to improve your social media plans and schedules, monitor social mentions so you don’t miss the people you interact with, and analyze the results so you can start to know that your audience is engaged.
Evaluate and adjust your strategy.
This is probably the most important step in doing a good job on social media. Even the best social media marketers rely on trial and error, and unfortunately, you can’t always get it right the first time. Once you start tracking the results and analyzing the data, you can use it to reevaluate your strategy. Regularly reassessing your data will allow you to understand what is effective and what is ineffective, so you can test different publications, campaigns, and strategies. A great social media strategy is continuous work and will change with emerging trends, but with these skills, you can lay a solid foundation for your social activities right from the start.